Achieve succes at the Solar Energy Expo

Increasing energy efficiency and investing in renewable energy sources are currently the main directions of structural changes in industry. New legal regulations, growing public expectations regarding changes in the energy sector and growing costs of conventional energy create an increasing demand for energy from renewable sources. The dynamically developing sector of Renewable Energy Sources is conducive to the creation of new companies, and also prompts some enterprises to change their activities and invest in solutions for the production, storage and distribution of green energy.

Solar Energy Expo is an opportunity to present its services and products to thousands of representatives of enterprises striving to achieve higher energy efficiency and reduce costs related to energy use. During the fair, specialists who set the directions for the development of the industry will share their thoughts on the opportunities faced by the energy industry. The event, in addition to the possibility of promoting and presenting your offer, will be conducive to deepening the knowledge about renewable energy, get to know innovative solutions and customer expectations. The International Renewable Energy Sources Industry Fair will also be an opportunity to take advantage of advisory services in the field of investment, finance, law and technical issues.

The fair is a great place to invite your potential customer base and present your products to them in a working mode. This is one of the few occasions when you can meet so many customers in such a short time.

The huge space dedicated to the organization of the event allows exhibitors unlimited possibilities of presenting their offer. Appropriate care for the visual impressions and aesthetics of the stand, as well as effective communication, especially before the event begins, will certainly draw more attention of event participants to your offer. By following the tips below, you will strengthen your participation in the fair, and also save a lot of stress and money when organizing your stand.

Before participating in the fair, think over the concept of your stand. Consider which machines are most important to you – it will allow you to fully use the space and arrange the equipment of your stand.

Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:

Branding – the first element that visitors look for at the stand is a logo or company name. Using banners or – to enhance the effect – an LED screen on which you can display your systems and solutions.

Lighting – one of the most important elements of the stand, which will allow you to fully display the newest products and tools. The intelligent play of lights will definitely increase the attractiveness of your stand and product.

The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.

Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a power connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!

A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.

The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – we will create something special together!

Attractions and activities

The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.

Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.

Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.

Communication

All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.

The fair is also a good place to invite the base of your potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the International Renewable Energy Sources Industry Fair, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.

Shared success

A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Solar Energy Expo. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our „become an exhibitor“ tab.